How to get more Google reviews with your review link
Your Business Profile gives you a short link that opens the review box straight away. Put it in your follow-up email or on a QR code, ask every customer, and never offer anything in return for a review.
The steps
- Get your review link. Search for your business on Google while signed in, then select Ask for reviews in the Your business on Google panel. On business.google.com it's Read reviews, then Get more reviews. Copy the link that starts g.page/r/.
- Put it where customers already look. Add it to your follow-up or thank-you email, your invoices or receipts, and the end of a chat. Google's help page says the QR code can only be made on a computer: right-click it and choose Save image as, then print it for the counter.
- Ask every customer. Not only the ones you think are happy. Google's policy bans selectively asking for positive reviews.
- Don't offer anything for a review. No discounts, freebies or prize draws. Google removes reviews posted because of an incentive, and repeated breaches can lead to restrictions on the account.
A message template
Change the parts in brackets and paste your own review link at the end.
Hi [name], thanks for choosing us for [the job]. If you have a minute, a short Google review helps other people find us. It doesn't need to be long, and honest feedback is welcome, good or bad. [your review link]
Thanks, [your name]
Send it to every customer, the same day if you can, while the job is fresh. Don't add an offer, a discount or a prize draw to it.
If a review comes in that you don't like, reply calmly and say what you've changed. Asking Google to remove it only works when it breaks Google's policy, not because it's negative.
Tested
: the Ask for reviews button and the Get more reviews dialog were checked on ELK Digital's own profile in desktop Chrome on 12 Nov 2026. The video uses mock-ups of them with a made-up business. The policy lines were checked against Google's Prohibited and restricted content page the same day. On a phone the button may read Get more reviews instead.
Where this comes from
Google's contribution policy says merchants may not offer incentives in exchange for posting any review, and may not selectively ask for positive reviews. Content posted because of an incentive is removed. Sources: Create a Google link or QR code to request reviews, Tips to get more reviews, Prohibited and restricted content.
Transcript
Stop telling customers to find you on Google. Send them this.
In your Business Profile, tap Ask for reviews. Google gives you a short link that opens the review box straight away.
Put it in your follow-up email, or print it as a QR code for the counter.
Here's the most important part. Ask every customer.
Don't offer a discount for a review, and don't only ask the happy ones. Both break Google's rules, and Google can remove those reviews.
The steps and a message template are at blog dot elkdigital dot co dot uk slash google review link.
On screen: mock-ups of a Google search panel for a made-up business, Brookside Plumbers: Ask for reviews tapped, the Get more reviews dialog with a short review link and QR code, and the review box with five stars. Then a follow-up email with the link, a printed counter card with a QR code, and the two lines from Google's review policy on incentives and selective asking. The business, link and QR code are made up. The screen sits in the top half and the presenter in the bottom half.
The presenter in the video is an AI avatar made in HeyGen, speaking with a clone of Jamie's voice. The script, demo and test were made by ELK Digital with Claude.